The HarvestPlus mission is to improve nutrition and public health by developing and promoting biofortified food crops that are rich in vitamins and minerals, and providing global leadership on biofortification evidence and technology. HarvestPlus and its partners develop new, more nutritious varieties of staple food crops that provide higher amounts of vitamin A, iron, or zinc, the three micronutrients identified by the World Health Organization as most lacking in diets globally. This process is known as biofortification. Our goal is that 15 million farming households will be growing and consuming biofortified nutritious foods by 2020, and that in total, 100 million people will have access to these foods. By 2030, we anticipate that 1 billion people will be benefiting from biofortified nutritious foods.