NeuroSpot is a behavioural insights company using the latest findings from cognitive neuroscience and behavioural economics to help companies make better brand and marketing decisions. One thing we know is that "humans are irrational, but predictable" and that predictability is your commercial advantage. We’re focused on cutting through the subjectivity of what consumers say they want, to bring objectivity to brand’s decision-making. Our mission is to bring together: Science + Emotion = Insights. We believe consumer insights should be exciting, it should be cutting edge and it should be reliable. If that’s what you believe, perhaps it’s time we talk. To find out more about our work, and how we've helped organisations such as Trustpower, AA Insurance, Countdown and the Vodafone Warriors visit www.neurospot.co.nz or contact Cole Armstrong (cole@neurospot.co.nz).