We make custom Kannada T-shirts to celebrate Kannada culture, heritage, heroes, intellect, vibrancy and present it in a contemporary way that appeal to the youth. We are offbeat in the sense that we bring out cultural nuances along with our evergreen heroes and heritage. Our audience look for something subtle, mature, intelligent, to which one can really relate to while staying relevant with time. We make such attire and present it to those audiences who are trendy, cool and contemporary but have strong native roots. Iruve is not a company. It's a culture.