The Next Billion Consulting is a global consulting firm specializing in helping businesses define, understand and serve the customers of the future. We help teams build a roadmap for successfully serving those new or hard-to-reach customers and providing value in today's interconnected world where demographics are shifting rapidly. We're seeing the new global majority come into power - with Gen Z holding 360B in disposable income in the US alone. We help tech and marketing leaders across the globe define their market value for the customers of the future, source insights and research, educate their teams and leaders on customer needs, and create future-proofing strategies for marketing, product, and business success.