CHI&Partners rebranded to The&Partnership London in January 2018, as the 16-year-old agency looks to a future where the effectiveness of creative work will increasingly rely on its smart use of data and technology. -- The&Partnership London is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways. Originally founded in 2001 as CHI, the agency rebranded in 2018 as The&Partnership London, underlining its position as the beating creative and strategic heart of The&Partnership’s cross-discipline network of agencies. The&Partnership London believes the future of the creative industries lies in big, bold and bionic ideas which blend world-class creativity with smart data, progressive technology and artificial intelligence. The agency was in 2016 named the UK’s most awarded independent creative agency at Cannes Lions, as well as Digital Agency of the Year at the Campaign BIG Awards. Its clients include Argos, British Gas, Freedom Brewery, Godiva, Lexus, McVitie’s, News UK, Royal Bank of Scotland, TalkTalk, Toyota and Travelodge.