The Pet Industry Association is the only industry association in Australia created to represent all businesses in the pet industry. Formed in 1979 as the PIJAC, we have evolved into a peak organisation which aims to create an environment of best practice principles and ongoing learning for improved technology and systems in the pet industry. The Pet Industry Association (PIAA) is run by members for its members and offers a voice for all who join by liaising with governments, animal welfare agencies, as well as pet and animal groups nationally and internationally. We are represented on government steering committees, consultation and advisory groups on pet ownership and industry issues around Australia. PIAA's mission is to promote responsible pet ownership whilst ensuring the availability of pets for all Australians. Animal welfare is first and foremost for both our membership and our charter, and we are strong advocates for ethical, responsible breeding. PIAA strives to be a leader in the advancement and development of a vibrant pet industry, working together to help our members support their businesses, and the well-being of pets and families.