Arizona Assist Club is a marketing and management entity working alongside strategic partners and proud alumni to create the nation's premier NIL (name, image, likeness) model. The goal of Arizona Assist Club is to ensure Arizona Men's Basketball remains competitive in the ever-changing landscape of collegiate sports by connecting fans to the program and players like never before, and by bringing opportunities to our student athletes so that they can better monetize their individual and collective brands. The game has changed. And Arizona Basketball is changing along with it. To remain competitive and continue recruiting the top players, Arizona Assist Club is dedicated to helping build the foundation for the future by providing these athletes with well deserved benefits for the brands they have created and rewarding them for their commitment to the program. Through ArizonaAssist.com - a member-driven website and exclusive marketplace for Wildcat basketball fans - supporters, alumni, and local businesses will receive unique benefits and exclusive opportunities to purchase products and engage with players through VIP events and experiences, various raffles, and a variety of merchandise and memorabilia that isn’t available to the general public. Arizona Assist, LLC is member managed business legally recognized by the Arizona Corporation Commission.