Holding group comprised of ALAC Weather Service (www.alacweather.com), providing professional weather consulting for all industries; Mod9Multimedia (www.modninemultimedia.com), providing web design & development, graphic design, and database management services; and 7X Scoring Group (7xscoring.com), providing swim meet scoring and training on related software suites. Affinity previously operated under the name ALAC Weather Service, LLC.