BAT (Beacon Adaptive Tracking @ Beacon Athlete Tracking, Inc.) is a software company that specializes in live tracking intelligence. We believe that real-time location tracking has evolved to more than just showing "a dot on a map". Using AI, we're building a next generation live tracking platform (patent pending) that helps you save time, reduce worry, and feel connected to the people most important to you. Founded in 2014, we began by tackling one of the toughest problems in this area: using GPS to persistently live track athletes attempting 17-hour long triathlons. If our algorithms could deal with complex race course structures, varying travelling speeds, spotty cellular coverage, and battery life drain, then we'd have a solid core. And happy customers. Within 15 months, we grew from a new player to market leader in endurance athlete tracking, surpassing several competitors who have been in the industry for years. In 2016, the World Triathlon Corporation (WTC), organizer of the Ironman triathlon series made BAT its exclusive partner in GPS tracking for its Ironman North America series and Ironman Pro Championship series. In late 2017, we started development in an expanded platform using advanced AI algorithms in ways that can improve everyday life. We will be launching our new platform soon, so follow our page if you're interested in seeing how this team of passionate engineers, scientists and designers evolve live tracking technology.