We are an independent & privately owned full-service design & development agency located in Munich, San Francisco and Amsterdam. Since 2011 we create iconic brands, products and services in the physical and digital space. Our international and passionate team of thinkers and makers help our clients to innovate and define authentic experiences by putting the customer first. No matter the industry or size of your company, we are up for any challenge with one common goal in mind: It’s the SMAL details that matter most. Imprint: https://www.smal.de/imprint