Gameday Social is our licensed collegiate and lifestyle apparel division. With vertical integration, a constantly expanding license list and industry leading trend forecasting, we are growing rapidly and also open to new retail partners. Our offices are currently located in Brookings SD, with a warehouse in Sioux Falls, and a number of our team working remotely. The Socialight is our retail division featuring an incredible 4000sf historic space in downtown Brookings, trend-driven product offering and ever-changing visuals and marketing and big wow factor. Who we are as a company… Authentic: We make those around us feel known, valued and beautiful. Healthy and fun: We seek to be our best selves and find joy and fun in what we do. Creative: We are distinctive, passionate creators. Hungry: Our best ideas are yet to come. Founded in 2010 by entrepreneur Jael Thorpe, we are proud to be a small, family-owned company.