We want to give power for people to wear a great quality t-shirt with any design they can imagine through the best experience ever. We believe that every person has a t-shirt idea but 99% of the people are not designers. So we give them 2 experiences: we have a community of artists from all over the world submitting new designs everyday, which makes us one of the largest variety of designs for people to find what they are looking for. Or we are creating great experiences so that people can create their own designs and make sure it will look good.