Paul Freundlich Associates (pfa) is one of the country’s leading independent entertainment media and marketing firms. Its unique and often groundbreaking approach combines conventional media, marketing and promotional elements that enable its clientele to augment existing capabilities in brand awareness, positioning and the sales of products and/or services. Many of pfa’s client relationships have existed since the company’s inception, due in part, to its unparalleled results-oriented service, strong ties with prominent media and their ongoing desire to challenge themselves to re-think positioning and branding as a business practice. The company’s principals have delivered award-winning campaigns for a virtual “Who’s Who” of celebrity and corporate clients. The pfa staff possesses a team-oriented approach that provides for the best personnel to service the clientele. Areas of expertise include major and independent multi-genre musical talent, corporate entertainment, personalities, television, crisis management, marketing and promotional support/consultancy as well as new media and technology. Established in August 2002, pfa is headquartered in the Chelsea neighborhood of New York City with a satillite location in Nashville, TN.