The thought about forming Purple Rabbit was to make sure that we create an agency that is transparent about its capabilities, strengths, and very particular about making an effort to create order amongst the chaos that is advertising field. But this still doesn’t answer the question does it? As admen, we have always loved enjoying bit of both worlds, trying to get a perfect blend. We come from backgrounds where maintaining a system is a must, but our interests had aspirations of an open environment. We were successful in forming a perfect blend between these two worlds. Purple is a color that has very regal notions, we wanted our brand to reflect something that is serious in nature because that’s how we look at things that matter. (Although you would rarely figure it out, most people think we are having fun). And then we wanted a symbol that can reflect the magical aspect of working as a creative agency. Rabbit, because of its cultural references caught our fancy. Throughout the ages, and cultures, Rabbit has always been associated with Magic, Dreams and Creativity. Therefore, Purple Rabbit.