SocioDigital Analytics Company (SodaCo) is an offline 2 online 2 offline marketing technology company. We have a vision of a world which offers economically, efficiently and sustainably accessible convenience goods to all of its population. In order to ensure our vision, our first target is to reduce the burden of inefficient marketing approaches on product pricing. We provide multi-location brick & mortar companies with sector-specific digital marketing strategies and technologies to optimize their budgets, drive customer traffic to their stores, and enhance their digital engagement with their potential and loyal customers. Our technology helps each store of multi-location companies reach relevant consumers, gain more customers, drive sales and increase profitability. We have observed that, the companies which we support with our efficiency tools, consequently, optimize product pricing in order to reach better sales results.