Livliga, founded in early 2011 in Boulder, Colorado, was conceived out of a personal desire to find a solution to our supersized eating epidemic. Sheila Kemper Dietrich, Livliga Founder and CEO, recognized the need to “right-size” the food environment and set off to develop a suite of everyday products to support a healthy lifestyle. After years of waging the war against obesity and longing to embrace a healthier lifestyle, she began researching and experimenting with the concept of “right-sizing” the food environment. After learning that the dinner plate has grown in size by 51% since the 1900s, she naturally started with dishware. Sheila created the first prototypes by hand at a local “paint your own” pottery store and started using them as her household’s primary tableware set. Her family embarked on this journey together, enjoying the appealing design of the dishes, and feeling satisfied after eating appropriate sized servings at each meal. Sheila lost over 50 pounds while her husband and daughter each lost more than 20 in almost no time at all. No one felt deprived or even noticed that their portions had changed. The meals looked plentiful, the plates looked beautiful. It was a great experience for everyone. The culmination of that experience and effort is Livliga – a complete, attractively designed and right-sized system for healthy eating.