Innovative Golf Course Management that delivers Happy Customers, Motivated Team & Profitable Growth It’s obvious that the Golf Business has changed forever. Customers’ buying patterns, interest level, and expectations are much different that they were five and especially 10 years ago. So the question is, “What do we do to gain market share, increase profit and thrive…not just survive?” The answer: innovative management, happy customers and motivated team. Traditional-minded management in the golf business cannot fix the problem because it is the problem. Old, stale and stiff policies and procedures will not make happy customers, motivate your team, and definitely not increase your bottom line. Shifting the Vibe is a Paradigm Process that uses innovation, motivation and real strategy to acquire customers, create fun and friendly culture and separate your property from its competitors.