a good plan group. is recognised by Internationally renown cultural institutions, dynamic retail brands, creative enterprises and corporate powerhouses. We ideate and implement thoughtful and effective strategy, build brands, open new markets, mentor teams and spark the right conversations at the perfect time. Global from the outset, our curiosity, study, relationships and experiences have shaped our unique world view. Our clients benefit from our ability to absorb situational context and distill purpose, transforming these observations into strategic goals with tangible insights and outcomes. Experienced in leading the marketing, public relations and communications strategies for brands and cultural institutions including The Woolmark Company, Ermenegildo Zegna, Sneakerboy, Neiman Marcus, Miami City Ballet, The Hellenic Museum and The Australian Ballet. a good plan group. navigate the complexities of modern business, grasp the facets of brand development, formulate considered strategy and develop relationships that cut through noisy markets to focus on effectively realising and elevating impactful outcomes.