In 1967, the New Zealand Government established the Anti-Litter Council, the organisation that is now known as Keep New Zealand Beautiful. We started out tackling litter, and that’s still a big part of what we do. Today, though, our work includes a much bigger range of programmes and initiatives including: • Litter behaviour research • Local and national litter auditing • Behavioural change media campaigns • Waste minimisation programmes • Planting and waterway initiatives • Graffiti reduction and mural enhancement campaigns • Education and sustainability programmes • Environmental excellence awards