Compass and Nail is a customer experience optimization agency. We help our clients identify and activate distinct values-focused strategies and tactics to increase profitability through brand loyalty. Brands need help with principles and positioning strategies to be differentiated in the market, and they need help understanding key consumer insights on the highly personal, intrinsic, and often intangible motivations that inspire and drive people’s shopping behaviors and loyalty. We focus on building differentiated and sustainable impact brands by implementing a proprietary brand development and activation model that builds brand affinity and drives repeat purchases. The book detailing the process, The Compass and the Nail, is available in hardcover, paperback, and as an audio book.