Born Free is a philanthropic initiative with the sole objective of ending mother-to-child transmission of HIV by December 31, 2015. The world has experienced more than a 50% decline in new HIV infections in children since 2003, yet more than 650 children are still born with HIV each day. The solution is just one pill once a day. Born Free and its advisory board of business CEOs believe every mom, child, and family should have the opportunity to live a life born HIV-free. We invest our people, time, and business acumen to significantly accelerate the pace toward a generation born HIV-free in the sub-Saharan African countries most affected by this issue.