Nowadays communication is a broad word. Everyone is try to be good communicators. How what really is communication? It's getting the other party to listen, agree and eventually like you. Sounds simple but hard to do. Just because you are a good speaker does not mean people will like you and accept you message. This is where communication strategy comes in to play. What you say. how you say it. Sometimes not saying anything at all but let you non verbals do the talking. Communication strategy is the art of persuasion. Let it be getting a customer to agree with you or just convincing your little kid to finish his vegetables, in the present system forcefulness doesn't get you far. You need to convince. Garwin Murray will help you understand the magic techniques of communication strategy to change your life and make you a superstar.