At a secret beach location, my passionate team of marauders and I spent endless hours perfecting our distilling process and creating a truly perfect hand–crafted vodka, all the while surrounded by the three elements that are the heart and soul of Beach Vodka– Surf, Sand and Sunshine. Most brands mix in bizarre additives to their vodka to appear smoother. This was never ever going to be an option for Beach Vodka. I was tortured to find a natural filtering process that would eliminate all impurities and reveal the perfect taste of Beach Vodka. Then the “eureka” moment happened–coconut husks! Yes you read that right. The husks of the coconut turned out to be a perfect 100% natural way to filter our vodka, not to mention the crazy cool irony that a vodka named Beach was actually filtered using coconut husks… Its like my vodka knows how to market itself! In the end, we created the smoothest vodka you’ve ever tasted. We blew away the misconception that vodka has to burn or taste harsh. In fact, Beach Vodka is so smooth it’s really America’s first “sipping” vodka. So grab a glass, pour a healthy splash of Beach Vodka over rocks and add a hint of your favorite fruit or other garnish of choice. My favorite is straight up in a rocks glass. Enjoy! Cheers– Jeremiah Butler