'Guhada' is an innovative O2O luxury online commerce platform using blockchain. Guhada has simplified the complex distribution structure by linking IT with a number of European boutiques directly contracted with luxury brands. Through Guhada, customers can purchase luxury goods at reasonable prices in Europe and have them delivered to their home. Guhada provides an environment where you can trade luxury goods with confidence anytime, anywhere. All boutique products linked with Guhada undergo self-inspection before shipment to minimize customer inconvenience due to defects. Both the web (PC / mobile) and the app (iOS / Android) are in operation, so you can enjoy shopping easily and conveniently. 1. Fast and convenient luxury shopping with CBT (Cross Border Trading) system Guhada provides new products faster than anyone else by directly connecting the system of vendors sourcing various luxury goods around the world. Thanks to the CBT system, consumers can receive products quickly without the middle distribution process and the risk of stock shortages. Guhada has resolved mismatches in inventory and orders, a chronic problem in overseas luxury goods distribution, and was selected as a supplier and operator of the product DB for L-Boutique that Lotte's luxury direct purchase service. 2. Securing sales competitiveness through big data analysis based on multiple products With Guhada's own big data analysis engine "Watcher Algorithm", it compares and analyzes trends and prices of more than 500,000 products to find an appropriate selling price We have a competitive edge to offer the most satisfactory price to our customers by collecting data on both the products sold at Guhada and the products sold worldwide, and then determining the price. 3. Eliminate concerns about counterfeit goods using blockchain Guhada has blockchain technology. Currently, Guhada manages the process of distribution and quality history of luxury goods through blockchain, and provides NFT gift card