Comarteq delivers consulting projects to help advertisers insource programmatic media buying or to manage programmatic strategy, technology with partners and suppliers. Projects deliver on 4 key benefits to advertisers: Cost Saving – Speed – Control – Transparency. Project focus areas: Data Collection Audit your data collection points and processes, assess, design, and deploy strategies to ensure all relevant data are collected and utilised in your programmatic strategy. Data Management Data consolidation in order to get the maximum return from it. Advising on how to organise data in a single platform to connect and leverage it in programmatic strategies. In-house Programmatic Insourcing projects enabling advertisers to deliver effective media campaigns (retargeting and prospecting) across any device using in-house own trading desks. Measurement Measuring programmatic media activity and ensuring optimum metric strategy for business goals including cross channel attribution, incrementality studies & post view tracking. Analytics Ensuring that business decision makers receive reporting and analytics data from programmatic media in the right formats at the right time. Testing & Learning Improving programmatic performance through test and learn programs across programmatic strategy. Making sure of continual improvements.