Nojud by Nismah is a luxury fashion start-up focused on promoting the arts of South Asia and Islamic Culture internationally. At its core it is a social enterprise that aims to empower through education and places importance not only on high-quality products but also on changing the lives of the less privileged in Pakistan. Nojud’s primary focus is on donating 50% of our paid-out profits towards social welfare and the education of women and children in Pakistan. We envision a world where through our meaningful garments, we can connect cultures globally and provide people with the means to transform their lives through learning.