The Mission of the JMSB alumni association is to unite and strengthen the JMSB alumni community by fostering the personal and professional development of its individual members, and by cultivating a mutually beneficial lifelong relationship between JMSB alumni and their alma mater. The Purpose of the JMSB alumni chapter is to Encourage the fellowship of graduates from JMSB through social, educational and cultural activities. To Establish and maintain a link with all JMSB graduates, Concordia University, and the community at large. To Preserve and promote the interests of JMSB through alumni involvement in its future and governance. To Participate and assist in promoting JMSB as a major institution of higher learning through fundraising and student recruitment. To Promote the establishment of the Chapter by organizing and supervising the meetings thereof on a regular basis and acting as a voice for them, to Strengthen the relationship between CUAA with the intent to coordinate the activities of the said affiliates, and to jointly participate in the solicitation of funds, to Encourage the participation from current JMSB students in its activities, and to Improve JMSB’s understanding of its alumni population to better serve and fully engage it. The strategy of the JMSB alumni association consists in Creating Awareness, Generating Value and Driving Engagement