Fit Minded INC is a small but mighty company that helps start-ups and companies of all sizes integrate and leverage science to build evidence and generate revenue. Dr. Jennifer Huberty is the CEO and serves as a fractional Chief Science Officer and/or executes projects for a number of companies under Fit Minded INC. She is the ex Head of Science at Calm and has been consulting with companies for over 10 years, with 20+ years as a researcher/academician. Why is science important for your business? Science can be leveraged to elevate your company. Science provides companies an opportunity to be visible and reputable as evidence-based, it offers a way to get to know your customer, make business decisions and inform product and content. Science helps companies provide the confidence for the customer (D2C or B2B) that your product/service will help solve their problem(s). Many companies have existing data (data you may not know you have) that can be used for their benefit and/or can conduct research to generate new data. This data can be published and used for sales and marketing. Science should be aligned with business priorities and with other teams’ roadmaps to ensure that it supports what you are trying to sell.