Produce Report is an industry-leading online media platform for global fresh produce trade new and analysis. Through constant interaction with fresh produce professionals across the whole supply chain and in every continent, we are at the forefront of trends and developments in fresh fruit production, trade, logistics, wholesale, retail, policy, and marketing. Produce Report is owned and operated by MZMC, a full-service marketing, communications, and public relations firm specialized in China market development for imported agricultural products. Since 2005, MZMC has provided expertise, resources, and talent to achieve highly impactful consumer and industry-targeted marketing campaigns. Our multilingual team of Chinese and international marketing experts bring together insight and experience from multiple disciplines including marketing, trade, economics, and journalism. This allows us to design and implement creative, evidence-based market strategies based upon rigorous research and analysis.