Digitalis CPD is the single-most important tool for professional development. Digitalis CPD is a platform that helps busy professionals meet their obligations to professional development while helping professional bodies maintain the high standard of their members. We do this through our unique combination of learning communities and an intuitive smartphone app that is set up to cut through the administrative burden and for the first time allows professionals to record their learning collaboratively. The platform is also a channel for targeted third party advertising and engagement to sought-after, affluent segments of the working population. This specialised channel of engagement differentiates Digitalis from traditional social media channels.