Innovation in motion! Point 65° North is a magical place. The island Rönnskär, near the Northern City of Skellefteå, Sweden and the home of the Pite-Rönnskär light house. Built in 1905 it is surrounded by an archipelago of hundreds of islands, ideal for exploring the outdoors. When founding Point 65 Sweden in 1996, the beauty of the islands combined with the ingenuity and engineering of the lighthouse was the essence of what we wanted to achieve. Today Point 65 products are sold all over the world and innovation is still our hallmark. Our Philosophy We are dedicated to quality, form and function. We are innovative, products are functional and design is Scandinavian. Our mission is to inspire people to the outdoors through innovative, unique and outstanding products assured by the Point 65 brand. We strive to offer a wide range of innovative, unique and outstanding outdoor products to bring out the explorer in people, starting from our roots in the world of paddling. Our company Point 65 Sweden, founded in 1996, is a leading outdoor brand in Northern Europe and one of the fastest growing outdoor brands in the world. Kayaks & more Point 65 Sweden also offers a wide range of paddle sport products and is the company behind the ingenuous modular take-apart kayaks Apollo, Tequila!, Martini, Mercury and the SUP Rum Runner. Packs & bags We offer a wide range of state of the art, truly unique and innovative bags and hard shell back packs which double as the highest rated spine protectors in the world and also protect your gear. These legendary packs & bags have previously been known as Boblbee. For more information on Boblbee becoming Point 65 Sweden.