Istanbul based designer fine jewelry & luxury watches boutique and online concept Fancy was founded in 1974, in historical Grandbazaar of Istanbul. As a unique concept of one of a kind, modern fine jewelry, Swiss made luxury watches (Patek Philippe, Rolex, Audemars Piguet, Franck Muller, IWC) and Italian & French luxury designer accessories; Fancy displays its jewelry portfolio with Atölyefancy (www.atolyefancy.com) platform, its brand new and second hand luxury watches portfolio with Fancy Chrono (www.ikincielsaatler.com) platform. Fancy offers a unique shopping experience with its two stores; as it becomes the meeting point for watch and jewellery enthusiasts in Istanbul.