BA in Communication and Media Science The program, with a Digital Media and Public Relations specialization at Pécs prepares students for effective work in the fields of professional journalism (of traditional, electronic and online kinds), and Public Relations, advertisement and organizational communication. The program lays great emphasis on practical training in media production and the development of students’ soft skills (empathic and assertive communication, teamwork, flexibility, creativity) and digital self-management capabilities. >We believe that with the spread of digital technologies fast and effective communication and online self-management became a must for companies and individuals alike, both globally and locally. We also believe that creative industries (e.g. advertisement, PR, design, organizational communication) are getting more and more important in commercial, institutional and NGO sectors, while the need for professionally trained journalists remains strong.