[Probably NSFW] Boring ads are kind of like dick pics. You’re not interested. Your clients’ prospects aren’t interested in boring ads either. Yet somehow whenever you try to hire a copywriter to help you scale your agency, you find yourself sifting through mountains of writers who can’t deliver. They think copywriting is about “writing well” instead of writing with vision. They think it’s about listing benefits instead of calculating each line to connect and drive the audience to act. They talk about being bold enough to stand out but somehow shrink to fit within the lines every time. No harm to them, but these writers aren’t real copywriters. They’re just freelance writers. All they want is clients, and all you want each time you hire one is for them to give a damn… But somehow, each time, they fall short of the passion, creativity, and psychological know-how you need from them. That’s where Shift comes into play. We’re a small team of experienced, creative copywriters. And we don’t say that lightly. We do like to push the edge. We do understand the psychology behind compelling copy - beyond the basics you can find on Google. We do write with a creative vision that will amplify the visual media we’re presenting. We get how to write on brand for your clients while bringing that brand up to meet its potential. We’ve learned all of this working with companies like Lifehacker, FreshBooks, Huffington Post, Gorilla Marketing, BodyPositivity.com, and more. We’ve learned it by continuing to study the greats and hone our craft instead of just settling for “good enough to land a client”. With all of that experience, what we’re saying is we just fucking get it. "Appropriate"? No. It's more important to us to strive for brilliance. So, if you own a creative advertising agency and you’re ready to scale with a copywriter you can trust, get in touch. Let’s see if we can be visionaries together while getting results for your clients, and you.