idgroup is a brand transformation company with a fundamentally different approach to branding. Since 1989, we’ve helped leaders tear themselves away from routine thinking, to embrace and leverage branding as an engine for reinvention and innovation. We help engage their stakeholders in fresh, new perspectives to tell and live a vivid brand story, and— as a result—achieve brand clarity and elevate their brand’s value and reputation. idgroup is a certified B Corp and Florida Benefit Corporation. We believe very much in the power of business—and brands—to change the world. Learn more about us at idgroupbranding.com.