Jasmine and Will is an Australian sleepwear company founded by Jasmine Edwards (nee Lindsay). It was born after Jasmine joined her love of sleepwear with a gap in the market for a timeless, quality and affordable sleepwear offering. Setting Jasmine and Will apart from other sleepwear brands is its bespoke and first to market customisation and monogramming service that launched in late 2015 just shortly after the brand itself, and before personalisation become one of the fashion industry’s biggest trends. This service is completed in-house at the company's Sydney headquarters to ensure top quality and fast delivery. The brands designs are stocked at David Jones department stores nationally.