Mobile in Africa Group is devoted to empowering South Africa by making high quality technology accessible to all. MIA was established in 2015 as a distributor of Xiaomi’s world-class products and services across Africa. We’re a proud part of the C.G.M.A Group which brings much-loved brands to the continent including Apple, Nintendo, Fitbit and more. MIA’s mission is to bring amazing technology within the reach of everyday South Africans because we know that affordable mobile technology makes people’s lives better and drives economic growth too. With this purpose in mind, MIA has built relationships with major retailers and telecoms partners in South Africa, as well as launched our own online store to bring Xiaomi directly to the public we love to serve.