The Ludwig Reiter Shoe Manufactory was established in Vienna in 1885. The family business is run in its fourth generation today, and is still based on the production of Goodyear welted shoes in the classical Viennese style. Throughout the past decades selected quality products such as high class sports, casual and ladies shoes as well as handbags and leather accessories were developed and added to the percentage. Tradition at Ludwig Reiter is by no means an end in itself, but it seeks to transform and develop. The Viennese shoemaking tradition combines an uncompromising preservation towards high quality standards, finishing techniques and progressive development. New interpretations of the traditional shape and style provide an insight into the contemporary and modern requirements of the clients. All these requests merge into the vision statement of Ludwig Reiter: “The Future of Tradition”. Ludwig Reiter currently operates around 20 of it’s own stores in Austria, Germany, Switzerland and Great Britain. Approximately 200 world class, specialised shops and boutiques in Austria, Germany, Switzerland, Italy, Netherlands, Spain, Great Britain, Japan and the USA are selling various Ludwig Reiter products. Ludwig Reiter is known locally as well as internationally for it’s welted shoes and for the high quality sports and ladies shoes as well as leather accessories. Around 60 employees produce about 30 000 pairs of shoes annually. Ludwig Reiter has become an international fashion-pioneer with styles like the Trainer, the Bowling and the Maronibrater. Collaborations with designers such as Helmut Lang, Paul Smith and Werner Baldessarini, as well as the Viennese Burgtheater and other renowned stages are often fitted with Ludwig Reiter shoes.