Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation. Established in November 2015 and headquartered in South Korea, Genesis has entered overseas markets such as the US, Canada, Australia, Russia and the Middle East. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts such as North American Car of the Year and Consumer Reports and has been chosen as the best luxury brand by J.D. Power for four consecutive years. In April 2021, Genesis made its official entry into China. Genesis is establishing an all-new business model for the Chinese market and will strategically develop its presence in China through an omnichannel approach based on direct sales, supported by trusted agents and online sales. Genesis has introduced the Genesis G80 and the Genesis GV80 in the Chinese market and has opened two Genesis Studios located in the city center of Shanghai and Chengdu.