Yunus Thailand exists to help usher in a new kind of capitalism. A capitalism that reshifts the focus from profit maximization to the maximization of the social and environmental benefits produced by the profits of a business. We envision a world of social entrepreneurs that operate within specific social objectives that serve a primary purpose of doing good for people and the planet. We co-create social business with partner organizations, incubate and accelerate social business startups, community build with stakeholders on social business and entrepreneurship, and support academic institutions on social business education and research.