Edward Bernays University of Applied Sciences is a unique higher education institution with the most innovative Communications and Tourism study programmes in the southeastern part of Europe. The Communications study programmes, Communication Management at the undergraduate level and Public Relations Management at the graduate level, and the Tourism study programmes, Management and Marketing of Tourist Destination at the undergraduate level and Experience Management in Tourism at the graduate level, bear the strong seal of dual education, allowing students to begin their careers in the business sector. The successful higher education model that students undergo from beginning to end of their studies is confirmed by the fact that every fourth Bernays' student was hired already during his studies. With an ideal ratio of theoretical knowledge of 100 science and professional lecturers and practical experience in more than 130 partner organizations, Bernays' students are ready to enter the market independently and respond to the challenges posed to them by various organizations at the end of their studies. By organizing the international science conference Communication Management Forum and publishing its own international Communication Management Review magazine, Bernays has become one of the few private colleges in Croatia that, in addition to education and professional development of students and teachers, continues to invest in science as well.