White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands in the premium segment of high growth verticals including Cookware, Houseplants, Drinkware, Apple Gear and Luggage. Sometimes, people don't know what they need until, well, they need it, so it's up to companies to be proactive. We recognise that to lead a better life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. White Inc is a lifestyle brand that provides solutions to fill those white spaces in your daily life to make it more refreshing.