DMac Consulting, LLC drives business value through marketing segmentation, planning and execution. As an extension of your team, we help brands implement the precise strategy that unlocks growth within the market. DMac Consulting, LLC is founded by Dave McAnally, a seasoned SEO and product marketing veteran who has helped shape the face of leading brands including Brightedge, Cartegraph, Omnicom, DialogTech, State Farm, Supernova Companies, Glaxo Smith Kline, McDonalds, Lowes and Disney. Each business has its own set of challenges, customer preferences, markets and cultures that make them unique. As a result, the mix of targeting, content, data and precision that causes one company to thrive may not work for another. We are carving a new way in the consulting world by combining brand strategy and execution expertise with a hands-on approach that aligns with the customer journey. It’s not what tactics you use, it’s how you plan and optimize them. To win, your strategy must be aligned to how you sell, when you sell and how your customers buy. We define the metrics you need to watch, what and when tactics need to be deployed and who you need to be reaching in order to reach your company’s thrive point.