In 2012 the biggest social media company in history went public. After it's highly anticipated IPO, Facebook shares fell over 50% and didn't recover until a year later. How could they generate enough money to support a $104 billion valuation? It's safe to say that by now everyone knows the one word answer: advertising. We began our online marketing career in 2014 when Facebook's advertising platform was in its infancy. The ad targeting was unprecedented, ad costs were cheap, and it was truly the wild west of social media ads. A group of us started selling t-shirts, jewelry, and other low barrier to entry consumer goods. Within the first couple years of selling we realized that our mission wasn't to create a specific brand, it was to become full time sellers. As sellers, our goal is to identify niche products or ideas that exist, get them manufactured, and sell them to consumers around the world. While the last 7 years of selling has taught us many technical skills like building websites and ad campaigns, the most valuable thing we’ve learned is the new age equation of selling. Within the last decade the traditional sales equation has been revolutionized by global supply chains, smartphones, personalized ads, and a wild shift in consumer behavior. The entire equation now relies on the real time feedback and data you get from your advertisements and offers. Over the years the question “What do you do?” has always been a difficult one to answer because there’s a number of things that sellers do to sell a product. Simply put, internet marketing is all about finding an equation that works. Whether you’re selling $10 jewelry or $10,000 plastic surgery services, there’s an equation that will allow you to sell it online at a profit.