ArroWhere Equipment specializes in quality, high-visibility apparel and accessories that help improve the visibility, safety, and control users have when sharing the road with cars and larger vehicles or trails with bikes and runners. Our reflective, patent pending directional arrows help notify surrounding traffic (whether people, vehicles, or the like) of the wearer's presence and calmly directs said traffic in the best or safest direction around the wearer. Our arrows intuitively communicate to a vehicle operator and tap into his natural tendency to follow directional road ques. The ArroWhere apparel or equipment helps speed up a vehicle operator's reaction time and assists in their decision making sooner than what may normally be the case. ArroWhere arrows can be seen clearly from nearly a quarter mile away, giving other vehicle operators ample amount of time to avoid the user. A high visibility product or light may tell someone of your presence, but it does not tell them how to approach or go around you. With ArroWhere, you can. With ArroWhere, a cyclist, runner, or someone looking to improve their visibility and overall safety on a public road or trail, can help take control of the situation and safely direct traffic around them. Winner of a 2017 Interbike Innovations Award. Here is a link to the first paper published showing positive effects from the use of ArroWhere resulting in potentially greater distance between passing traffic and cyclist, as well as potential speed reduction of passing traffic up to 50%. https://www.mdpi.com/2071-1050/11/10/2761