The Green Business Bureau is the trusted authority in green business. Our sustainability framework, EcoAssessment™ and EcoPlanner™ tools enable businesses to understand, prioritize, implement and certify green initiatives and sustainable business practices. As a trusted 3rd party, we provide businesses with a public EcoProfile(™), sustainable business scorecard and an official seal to validate and promote their green commitment and accomplishments. Our members have shown that green business practices improve operational efficiency, reduce operational costs, enhance their brand, retain employees, attract customers and drive sales. GBB takes an ROI-driven approach to sustainability and provides information and EcoPlans for hundreds of initiatives that businesses can undertake to help them achieve Gold and Platinum standards in green business certification. Our trusted certification seal is used by our customers on their storefronts, vehicles, website and materials to promote their accomplishments. We work with a network of partners that provide consulting, audits, on-site verification and support to help our customers on their green business journey.