Join us to connect with entrepreneurs throughout the globe as we spark conversations around the growth of soy-based food and feed markets. Come here for WISHH’s latest insights and ideas. We support entrepreneurs in Africa, Asia, and Latin America by sharing the many ways to use soy to meet growing global protein demand, as well as improve health, nutrition and food security. Find new partners. We are connecting our partners through this innovative venture on social media. Mission: WISHH develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy. Vision: WISHH builds U.S. soy trade through the improvement of health, nutrition, and food security in emerging markets. WISHH is a program of the American Soybean Association and is funded in part by the United Soybean Board and state soybean board checkoff programs.