MM4 - empowered eSourcing. MM4 is an international company with offices in the US and UK. The founders have been involved in developing online negotiation tools and techniques since the birth of online dynamic bidding back in the late 1990’s. At MM4, our philosophy is to encourage and enable the use of online negotiation techniques. We do this by combining the 4 vital components of the negotiation process in an integrated, seamless platform; namely market intelligence, access to detailed reports on bidding companies, online tools and MarketMaking services. We develop proprietary software in support of our aim to assist our customers to be self-sufficient in the use of our system. Our software is sophisticated in terms of functionality but very easy to use due to its intuitive design. MM4 is bid neutral, and provides confidential services to both the event host and bidders to promote the success of every party involved with every transaction.