General Western brings informed decision making across disparate environs under real-time market pressures; delivering world-class results to the people & organisations that drive our world. General Western’s teams of esteemed world-class professionals, investors, specialists & technologists work together to better understand our companies, markets & customer challenges. General Western acquires holdings, whole or part, in industry verticals that can be disrupted; actualising group synergy, leveraging our global presence, low-cost centres, technology teams and supply chains from E/F Markets to drive subsidiary value. We deploy capital on behalf of our investors into projects that focus on the human need, and add value.