Since 1948, Hip Shing Hong (Holdings) Company Limited ("Hip Shing Hong") has a long establishment in Hong Kong and has grown steadily over the years from a traditional real estate company to a modern and dynamic enterprise. Having navigated the ever-changing and challenging market, Hip Shing Hong has established itself as a diversified enterprise with extensive portfolio across Hong Kong Islands and Kowloon covering development of residential, commercial and industrial buildings, operation of hospitality chain and serviced apartments, and asset management of commercial and industrial buildings, luxury homes and over 200 retail premises. We constantly introduce new technologies and actively recruit young talents to maintain our competitiveness in the market. We have created renowned brands such as Office Plus, The Collab, Madera Residences, Madera Hotel, Madera Cafe, Madera Yoga, Genesis, Gravity, Le Riviera, Madera Garden and more. Over the years, we have also worked with our joint venture partners in the industry to develop a number of signature projects including The Pavilia Hill, H Code and Global Trade Square. Charity has been an important plank of Hip Shing Hong’s activity since the 1960s. Hip Shing Hong has committed 10-15 per cent of profits to charitable work through the Fong Shu Fook Tong Foundation and Fong’s Family Foundation. Over the past 40 years, the two foundations have been involved in about 600 projects – building schools, supporting technology and medical research and provision of medical services – in Hong Kong, the Mainland and overseas.